Our proposal is to bring forward a mixed-use development containing a hotel and co-working space with Bar / Restaurant at ground floor in a 6-storey building.
Novaplace Properties is an experienced developer of hotels having obtained planning approval for hotels in Milton Keynes and Cardiff and more recently a new 126-room hotel for Tribe in Elephant & Castle. It has also completed a range of residential schemes in Wimbledon, Uxbridge, Wembley and Islington.
The key benefits of the scheme are as follows:
The site is currently vacant.
A number of well-known UK and international operators have expressed a strong interest in the venture, but the final operator for the ApartHotel is still to be finalised. The Hotel provider will be supplying a middle market proposition as this has been identified as lacking in Brent.
The London Plan identifies a need for Brent to deliver a minimum of 2,622 visitor accommodation bedrooms by 2040. The application seeks to provide 152 rooms and would therefore assist in the delivery of this target, of which site allocations on their own are unlikely to achieve. The proposed development site contributes towards the strategic visitor accommodation target as set out within Brent's Local Plan and is located immediately adjacent to the Town Centre.
The design of the building has drawn influence from the local area including the masonry brick material and the arched motifs that are prevalent details in the surrounding streets.
This is a high-quality design that employs creative architectural techniques. The development will revitalize a derelict site whilst bringing active frontages onto the Edgware Road with the enhancement of widened pavements and landscaping.
The building setbacks will create additional public foot path width on Edgware Road and Springfield Mount with enhanced landscaping.
The prevalent material of the proposed building is high quality articulated brick with varying patterns and colour to create variety and delight. The windows will be powder-coated aluminium that will adopt a complementary colour to that of the brick elevations.
Yes absolutely, the new proposal will be fully disability compliant.
As per the London Plan and Brent council Local plan, there is a need for visitor accommodation in the borough. The proposed hotel will cater for mix of room sizes with en-suite facilities and kitchenettes.
The hotel provider will be supplying a middle market proposition as this has been identified as lacking in Brent. A number of well-known UK and international operators have expressed a strong interest in this venture.
The hotel will also provide leisure facilities including swimming pool and sauna in the basement.
Yes, this will be outlined as a requirement in the contract that the main contractor selects and employs local people and apprentices at various levels of the NVQ (or equivalent) qualification. It is proposed that a large proportion of these apprentices are recruited locally.
Novaplace Properties and its development team will work with Brent Council to both to minimise disruption during construction and to create employment and training opportunities. Building of the development should create construction jobs while around 50 FTE jobs will be created by the hotel and co-working space. The project will comply with all of Brent Council’s employment policies in relation to employing local people as well as aligning to the London living wage programme.
We are currently undertaking pre-planning application consultation. We intend to submit a planning application in early summer 2023. In addition to our website, we will be holding a public exhibition of our proposals on-site at the 165 Edgware Road, NW9 6TD (former White Rose Florist) on Thursday 30th March from 3-8pm and Saturday 1st April from 10am-2pm. The exhibition will include boards detailing the proposals. The development team will also be on hand to explain the plans in more detail and to receive your feedback.
Your views are of vital importance for us at this phase of our consultation. We would like to hear from as many of you as possible and welcome your feedback through our feedback forms or email address.
All feedback received during the consultation, either in writing or in person, will be considered carefully by the project team during the finalisation of the final development proposals and will be addressed in the Statement of Community Involvement that accompanies the Planning Application.
The purpose of the public engagement is to elicit views and receive feedback from the general public for the redevelopment plans and it is expected that suggestions will emerge that may improve the scheme. As such, all comments received during the consultation will be carefully considered as final development proposals are drawn-up and changes may be made.
We are required to balance the underdeveloped nature of the site with the impacts that its redevelopment may have on the local community. We have assessed the daylight/sunlight impact of the development in accordance with the guidelines set out by the Buildings Research Establishment. As a result, the massing has been distributed within an accessed envelope that negates negative impacts on daylight and sunlight to neighbouring properties.
This information will be made available for residents to view and Novaplace Properties will be happy to explain the contents of it once it is available.
The development will be serviced at the rear of the building, which will be accessed via Springfield Mount. A policy compliant provision of one loading bay for an 8m rigid truck will be provided. Measures will be implemented to ensure servicing and deliveries will occur outside of the traditional network peak hours.
There will be two disabled-parking spaces as part of the development located on Ground floor access via Springfield Mount.
There will be 15 long-term cycle parking spaces as well as six short-stay cycle parking all available at ground floor.
It is proposed to submit a planning application early in 2023, with construction to expected to commence by the end of 2023, finishing by Spring 2025.
We are committed that our new development should be designed to very high sustainability standards that reduce carbon emissions using relevant energy saving equipment including PV panels and air source heat pumps.
The London Borough of Brent will limit construction hours as follows:
There will be no night-time working during construction.
A construction management plan will be implemented to minimise disruption during the construction phase. This would be a condition of any permission received and would be formulated in close liaison with LB Brent’s Transport team.
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